1.
Loyalty Programs (Foundations and Trends(r) in Marketing)
by Tammo H.A. Bijmolt, Matilda...
ISBN: 9781601985002
2.
Creating Value with Big Data Analytics: Making Smarter Marketing Decisions
by Verhoef, Peter, Kooge, Edwi...
ISBN: 9781138837973
List Price: $59.95
3.
Customer Value Management : Optimizing the Value of the Firm's Customer Base
by Verhoef, Peter C., Lemon, K...
ISBN: 9780982387740
List Price: $10.00
OUT OF STOCK
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Creating Value with Data Analytics in Marketing
by Verhoef, Peter C., Kooge, E...
ISBN: 9780367819798
5.
Creating Value with Data Analytics in Marketing
by Verhoef, Peter C., Kooge, E...
ISBN: 9780367819781
6.
Consumer Informational Privacy : Current Knowledge and Research Directions
by Beke, Frank T., Eggers, Fel...
ISBN: 9781680834420
List Price: $65.00
7.
Multichannel Retailing : A Review and Research Agenda
by Liu, Huan, Verhoef, Peter C...
ISBN: 9781680834949
List Price: $70.00
8.
Research Agenda for Digital Transformation : Multidisciplinary Perspectives
by Dong, John Q., Verhoef, Pet...
ISBN: 9781035306428